Many business owners look at marketing as a huge burden and feel it takes a lot of hard work that they do not enjoy, and not a place where they can express their self. They find client work a place of joy and authenticity, but not their marketing. Read the rest of this entry »
Typography is a central component of design. It gives us an understanding of the heritage behind our craft. It’s one of the primary ways we, as a society, pass on information to others. Imagine a website, a magazine or even TV without text. Typography is a subject that raises passions and it can become a consuming obsession. If this subject is relatively new to you, or perhaps something you want to know more about, then this guide can start you on that journey. Read the rest of this entry »
Nowadays, it is very important that everyone do their part to help protect the environment. Although we want our clothes to look great and have them screen printed, the byproducts can do damage. This will depend on the methods the company uses. Read the rest of this entry »
Many business owners think about promotional products, but are not quite sure what is best for their specific type of business. While there are many great product ideas to choose from, not every product will be right for every business. Take the time to think about your business, your customers, and what would be most effective.
Every business needs to advertise, and many types of publicity can be extremely daunting financially. Balancing cost with effectiveness is paramount. One medium that many companies are turning to is branded promotional materials. These items can either be handed out to potential clients and business partners or packaged with products for sale. However they are utilized, they are a simple, effective use of your company’s advertising budget.
The notion that simply giving stuff away at a trade show is effective promotional marketing may be one of the biggest myths … one of the biggest bottles of snake oil ever sold to business owners and marketers.
There is no getting around it. The office is a stressful environment. For most of us, people can either be triggers for our stress or sources for relief for our stress. Unfortunately, because of the need to maintain a professional rapport with our workers, we have to be conscious on exposing our feelings too readily. That stop valve we put on our emotions at work can be a cause of stress in itself, and we have got to make sure the containment of stress does not lead perversely to the angry and hostile release of stress.
You may have your own ideas of what creativity means. You may also be struggling with your company’s advertising and/ or income. With regard to marketing, the definition of creativity is very different than it is in relation to the arts. Marketing uses many of the artistic genres including composition, design, photography, film, music, dance, and theater, but the intention and outcome are not alike by any means.
The weather is slowly beginning to heat up, the sun is out, and summer is heading our way. Now is the perfect time to start up your summertime promotions and advertising campaigns. It is an excellent time of year to boost your sales, create revenue and increase traffic. Here are a few summertime promotional ideas to make your brand shine:
It is truly amazing just how many new clients are introduced to your business by the networking process. Networking is a major method of expanding your clientele base that must not be ignored. New opportunities, increased sales, and other accomplishments occur through establishing new contacts.
To achieve a successful Promotional Campaign a great deal of effort needs to put into the planning and organizing stages, if your objective is to have the desired results. Initially you need to realize that your campaign should have three required outcomes: Read the rest of this entry »
What kind of message do you want your company to send out to your potential customers, staff and corporate associates? In this day and age it is important to show the public that you care about the environment that they have to inhabit. Companies who pollute and show clearly by their corporate actions that the wellbeing of the environment is not a priority do not do nearly as well in public opinion polls.