PromoNews

There are many ways to improve the sales of your company. The most common ones are sponsoring, advertising and promotional items. Each one of them has its advantages and disadvantages in terms of costs, time and number of contacts. The right choice depends on many factors. Some of them are directly related to your products, your field and your services. The purpose of each marketing strategy is to increase the level of awareness of your company. You can get new customers only if they are aware of your business. Read the rest of this entry »

Popularity: 8% [?]

Color is a meaningful constant for sighted people and it’s a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder.

Employ the latest color psychology in all facets of marketing and particularly in logo design, web site design, the cover of a book, or the package of a product. Read the rest of this entry »

Popularity: 20% [?]

Corporate promotional products are useful personalized items that are given away to promote a business product or service. They can be used in premiums and incentives programs, given as business gifts, recognition awards or commemorative items. Golf promotional products are particularly popular in the corporate world. Read the rest of this entry »

Popularity: 13% [?]

PRODUCT BRANDING: This is of the type one-brand one product. In terms of customer perception and information processing, the most effective way to designate a product is to give it an exclusive name, which would not be available to any other product. In the product branding strategy the brand is promoted exclusively so that it acquires its own identity and image. This way the brand is able to acquire a distinct position in the customer’s mind. The thrust is on making the brand acquire its ‘own’ set of associations and stand on its own. Product branding allows a brand achieve exclusivity and differentiation.  Read the rest of this entry »

Popularity: 19% [?]

Corporate gifts must be chosen selected that are in sync with the taste and the utility of the clients. Corporate gifts leave an impression on the minds of all of its receivers, so a careful choice is indeed of great importance. A corporate gift can be either expensive or cheap as well; however, the price factor is governed by the utility and functionality of the gift you intend to pick up. Read the rest of this entry »

Popularity: 17% [?]