Many business owners think about promotional products, but are not quite sure what is best for their specific type of business. While there are many great product ideas to choose from, not every product will be right for every business. Take the time to think about your business, your customers, and what would be most effective.
Here are some examples to help you decide what promotional products would work best:
- A business that deals with insurance, financial products, or other office-related products and services would benefit from office supplies and calendars. Consider promotional gifts such as pens, magnets, planners and calendars, and even office accessories for employees or highly appreciated customers.
- A local market might enjoy the promotion that they get from reusable promotional bags, which are all the rage right now. Of course, any business can give these away to customers to provide a great marketing tool to the now eco-conscious consumers of the world. Many stores sell these bags to consumers, but if you can afford to offer them as marketing gifts, you’ll generate a lot more interest because people love free stuff.
- Promotional clothing is great for employee appreciation and promotion through customers, as well. Of course, this will be best reserved in a situation where you can afford to give away free clothing products, which will be more expensive. Consider using these products for prizes, expos, and other situations.
- Promotional household items and personal accessories can be great for just about any business. For example, if you have a contracting business, giving your customers free promotional products like appliances and kitchen accessories can be a great way to say thanks for their business and give them something useful for their home.
These are just a few examples of how promotional products can be used. Ultimately, you will have to consider a few elements to figure out which items are right for your company. Think about your budget first, because this is most important. Then, think about the occasion or intended use. If you’re handing out promotional items to everyone who walks in the door, you won’t want to offer high-end or expensive products unless you are a high-end business that needs to set the tone. Consider clothing and more expensive promotional products for gifts with purchases or as a thank-you for doing business with a customer, while using less expensive items for general promotion and to attract new business.
From outdoor products to office supplies, cell phone accessories, awards and motivational promotional gifts, and everything in between, you can find something to suit your needs. Consider the usability of whatever you offer because your business will get the most visibility out of things that people use or see on a regular basis. Products that are used outside of the home, such as bags, clothing, or luggage, can be much more successful in drawing more traffic because more people will see them. If you take the time to browse the available products, you should have no trouble finding something that suits your specific needs for promotional products. Of course, if you’re having trouble, you can always ask a promotional products specialist for assistance.