The Blog of Basicxpressions.

Archive for the ‘Promotional Apparel’ Category

History of the T-shirt

Posted by Administrator On April - 15 - 2013

From: T-Shirt Magazine

Who started wearing t-shirts and how did they become so cool? It all started in the early 1900’s during WWI. U.S. soldiers realized the Europeans had comfortable looking cotton shirts on and they figured those must be much better than the wool uniforms they were wearing. Next thing you know cotton shirts shaped like the letter T emerged into the battlefield. Read the rest of this entry »

Dress for Self-confidence

Posted by Administrator On October - 14 - 2011

Would you believe that something as simple as how you dress could affect your attitude, self-confidence and level of motivation?

What if you could walk into a room and by your sheer presence, literally turn on the lights?

This may sound a bit fantastical if not downright unrealistic, yet turn on the energy in a room is exactly what you absolutely can do, by balancing and ramping up your own personal, positive energy.

Read the rest of this entry »

The Screen Printing Process

Posted by Administrator On June - 15 - 2011

Here is something I wrote for all of those that continue to ask me how to screen print. It’s a bit of a long read, but it’s informative enough to give you a good idea of exactly what takes place. It’s not completely detailed out (there are many small steps missing) but it is the key elements in screen printing.

Read the rest of this entry »

Color Psychology and the T-Shirt

Posted by Administrator On December - 15 - 2009

The psychology of color is one that is concerned with the effects of hues on emotions, moods, and performance. Color is pervasive in the world, effective on the impressionable, and helps drive the emotion of man. Color is so profound, that it instantly drives our daily decisions within milliseconds. Why does a pale green calm the viewer while a shocking emerald jolts him? Why is cherry red associated with shameless sex appeal while burgundy is affiliated with timeless sophistication? Read the rest of this entry »

5 Reasons For Using Promotional Clothing

Posted by Administrator On December - 15 - 2009

Promotional Clothing is a great way to get your logo or message literally out on the street. You cannot help but notice a great looking Promotional T’shirt or Embroidered Polo shirt especially if you are sitting on a bus or train. This article will give you 5 great tips to consider when utilising Promotional Clothing to advertise your company. Read the rest of this entry »

Promotional Caps for Advertising

Posted by Administrator On November - 27 - 2009

Promotional Baseball CapsAdvertising is the trick to gain maximum limelight among the clutter of competitors. Brands are always striving hard to win this game. For this, they employ different modes and means like print ads and advertorials, TV commercials, web displays and even direct marketing. With passage of time, these advertisement mediums are gradually loosing their acumen, while on the other side, promotional products are emerging in a big way in the world of advertisement. Read the rest of this entry »

Marketing With Custom-Printed Promotional T Shirts

Posted by Administrator On June - 26 - 2009

Promotional T-shirtsHow about seeing people wear your company logo on their backs? By giving away promotional T shirts, you are actually getting the best use from promotional items- advertising that goes beyond a week or two. Most companies stock up their advertising tools with objects that do not give as much exposure as promotional t-shirts do. Read the rest of this entry »

Designers’ Handbook of T-Shirt Promotions

Posted by Administrator On May - 15 - 2009

Designers' Handbook of T-Shirt PromotionsYears back, when I started on the screen printing business I bought a book from Print Magazine called: Designers’ Handbook of T-Shirt Promotions. A must have for any serious screen printer or graphic designer.  This book is more than a handbook–it’s an empowerment tool that  explains the hows and whys of creating great T-shirts, the kind that bring in business, support important causes, and express personal beliefs.

Read the rest of this entry »

T-shirts Are Everywhere Saying Everything

Posted by Administrator On April - 3 - 2009

Promotional ApparelWhat is the big deal about t-shirts? Who’s wearing them and what kind of t-shirts are they wearing? You might be surprised just how many people are wearing them.

I am sitting in the food court of a very busy shopping mall on a Saturday with a pad of paper. What am I doing? Counting how many people are wearing t-shirts, what kind of t-shirt they’re wearing, and about how old they are. This is my 4th Saturday conducting this survey at 4 different malls.
Read the rest of this entry »