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Archive for the ‘Graphic Design’ Category

The Basics of Typography

Posted by Administrator On June - 15 - 2015

Typography is a central component of design. It gives us an understanding of the heritage behind our craft. It’s one of the primary ways we, as a society, pass on information to others. Imagine a website, a magazine or even TV without text. Typography is a subject that raises passions and it can become a consuming obsession. If this subject is relatively new to you, or perhaps something you want to know more about, then this guide can start you on that journey. Read the rest of this entry »

Color Palette for Logo Design

Posted by Administrator On June - 15 - 2012

Colors play a very important role in our lives. No one can deny the fact that colors even affect our decision making process and how we go about our daily life activities. Colors also play a very important role in each and every field of design. Technically design can be defined as a plan that makes things easier and simpler. Colors when combined with design and artistic sense can do wonders to anything.

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Font Basics for Branding your Business

Posted by Administrator On April - 15 - 2011

There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There’s a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here’s some information on the creative, practical, and technical aspects of fonts.

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Print Ready Artwork

Posted by Administrator On April - 15 - 2010

From the moment you wake up in the morning, you read the newspaper, curse the amount of junk mail on your doorstep, pass billboards on your way to work, hand out your business card, get given a flyer on the high street, pick up a swanky looking brochure at your local shop. Read the rest of this entry »

Color Psychology and the T-Shirt

Posted by Administrator On December - 15 - 2009

The psychology of color is one that is concerned with the effects of hues on emotions, moods, and performance. Color is pervasive in the world, effective on the impressionable, and helps drive the emotion of man. Color is so profound, that it instantly drives our daily decisions within milliseconds. Why does a pale green calm the viewer while a shocking emerald jolts him? Why is cherry red associated with shameless sex appeal while burgundy is affiliated with timeless sophistication? Read the rest of this entry »

10 Tips for Building the Perfect Business Card

Posted by Administrator On August - 7 - 2009

Business CardFrom Stitches Magazine

Business cards are very common as millions were handed out last year alone. But don’t underestimate the power of the business card and what it can do for you. A business card is you when you can’t be there and portrays the personality and image of your company. A well-crafted card can be the difference between success and failure. Read the rest of this entry »

Color Psychology Really Matters

Posted by Administrator On July - 24 - 2009

Color Psychology

Color is a meaningful constant for sighted people and it’s a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder.

Employ the latest color psychology in all facets of marketing and particularly in logo design, web site design, the cover of a book, or the package of a product. Read the rest of this entry »

Designers’ Handbook of T-Shirt Promotions

Posted by Administrator On May - 15 - 2009

Designers' Handbook of T-Shirt PromotionsYears back, when I started on the screen printing business I bought a book from Print Magazine called: Designers’ Handbook of T-Shirt Promotions. A must have for any serious screen printer or graphic designer.  This book is more than a handbook–it’s an empowerment tool that  explains the hows and whys of creating great T-shirts, the kind that bring in business, support important causes, and express personal beliefs.

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What Do You Need to Know Before You Design Your Own Logo?

Posted by Administrator On May - 8 - 2009

Graphic DesignWhat elements make a successful logo? Here are 10 logo design tips that professionals use.

Everyone’s got ‘em. You likely see the “Nike swoosh” logo everywhere you go. And you know the Texaco station at the corner by its distinctive “star.” So, you’re thinking, “My company needs a logo, too.” Maybe you want to design your own logo too.

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Corporate Logo Design – 6 Keys to Success

Posted by Administrator On March - 27 - 2009

Graphic DesignA corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company’s attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.

Following certain basic principles can ensure that your corporate logo design is professional easy to remember and creates a great impact on its viewers while successfully expressing the nature of your business.
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