Color is a meaningful constant for sighted people and it’s a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder.
Employ the latest color psychology in all facets of marketing and particularly in logo design, web site design, the cover of a book, or the package of a product. Read the rest of this entry »
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What elements make a successful logo? Here are 10 logo design tips that professionals use.
Everyone’s got ‘em. You likely see the “Nike swoosh” logo everywhere you go. And you know the Texaco station at the corner by its distinctive “star.” So, you’re thinking, “My company needs a logo, too.” Maybe you want to design your own logo too.
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A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company’s attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.
Following certain basic principles can ensure that your corporate logo design is professional easy to remember and creates a great impact on its viewers while successfully expressing the nature of your business.
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