In the ruins of ancient Pompeii and Arabia, messages have been found with an emphasis on commercial and political aspects and themes. The Egyptians used a thick paper-like material called papyrus to create sales slogans and wall posters. This material was also used in various forms of advertising, such as requesting information relating to lost individuals and items, and was common in Ancient Rome and Greece.
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Marketing is one of the most evolved fields today. Marketing deals with any market-oriented activity with the ultimate objective of increasing the sales and brand image of products or services marketed. Marketing as a field covers market research, selling, promotion, customer service, after sales service to name some. And what works the best for the ultimate objective of marketing, that is, selling. Well, it is the oldest method of marketing, the word of mouth marketing.
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From the moment you wake up in the morning, you read the newspaper, curse the amount of junk mail on your doorstep, pass billboards on your way to work, hand out your business card, get given a flyer on the high street, pick up a swanky looking brochure at your local shop. Read the rest of this entry »
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Brand Equity – When a product has its own brand name, certain benefits will be associated with the product. On the other hand, should the same product not have such a brand name, then the associated benefits will be greatly reduced. Read the rest of this entry »
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Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product.
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Overview
The application of marketing methods in respect of a particular product, range of products, or a specific brand is commonly referred to as Brand management. Its role is to increase the product’s perceived value in the eyes of the customer, and at the same time increase the strength of the brand and its brand equity, which refers to the benefits associated with a product that has a particular brand name as compared with the benefits that the same product would achieve if it did not have that brand name. Read the rest of this entry »
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When it comes to your business, you must take every precaution to make sure you keep your clients and customers happy. There is no doubt that a business Christmas card offers you and your company an effective strategy to reach your existing clients and potential other ones. Read the rest of this entry »
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Often business owners view market niche as narrowing their sales potential or cutting into a profit margin. The truth is, a narrowly defined market niche gives your business POWER. The clearer you are about your market niche, and the more passionate you are about helping them, the more likely your income will substantially increase. Read the rest of this entry »
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Branding is the fastest growing social media buzz-word. From Twitter to facebook the famous and the no-so-famous are utilizing these powerful tools to promote themselves and their businesses. The ability to rapidly disseminate their message has changed how brand marketing is being executed. Read the rest of this entry »
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The first step involved in creating your free-giveaway is to decide which format you are going to provide your free product in. Learn the six different formats you can choose for your free-giveaway, as well as how to determine which format is best for you. Read the rest of this entry »
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Branding is one of the most visible concepts in today’s marketing world. Everything is about branding – literally. Your company’s brand is more than its name or its logo.
It’s an amalgam of everything that’s visible about your company. Your brand reputation used to be an organic thing, something that grew out of your interactions with your customers and the public. These days, brand image is far more likely to be manufactured than it is to grow naturally. Read the rest of this entry »
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This is a summary of ideas from the book The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. This is just a short summary and is not meant to replace the book, nothing beats reading the real thing. The book is short, buy and read it. Read the rest of this entry »
Popularity: 3% [?]
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