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Archive for the ‘Advertising’ Category

Marketing Fundamentals – Creativity with Direction

Posted by Administrator On June - 13 - 2014

You may have your own ideas of what creativity means. You may also be struggling with your company’s advertising and/ or income. With regard to marketing, the definition of creativity is very different than it is in relation to the arts. Marketing uses many of the artistic genres including composition, design, photography, film, music, dance, and theater, but the intention and outcome are not alike by any means.

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The 7 Steps of a Successful Promotional Campaign

Posted by Administrator On December - 13 - 2013

To achieve a successful Promotional Campaign a great deal of effort needs to put into the planning and organizing stages, if your objective is to have the desired results. Initially you need to realize that your campaign should have three required outcomes: Read the rest of this entry »

The Critical Importance of Advertising

Posted by Administrator On February - 15 - 2012

Advertising is one of the many marketing tools that are used to attract attention of prospective customers to a business or its products or services. The more effective an advertising campaign, more the customers it draws, and with greater frequency. Advertising is part of the overall marketing strategy of a business, which includes public relations, promotional programs, signage, incentives, newsletters, and word of mouth, among other strategies.

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A Brief History of Advertising

Posted by Administrator On August - 15 - 2011

In the ruins of ancient Pompeii and Arabia, messages have been found with an emphasis on commercial and political aspects and themes. The Egyptians used a thick paper-like material called papyrus to create sales slogans and wall posters. This material was also used in various forms of advertising, such as requesting information relating to lost individuals and items, and was common in Ancient Rome and Greece.

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Market Niche: 5 Key Reasons You Want to Niche

Posted by Administrator On November - 20 - 2009

NicheMarket02Often business owners view market niche as narrowing their sales potential or cutting into a profit margin. The truth is, a narrowly defined market niche gives your business POWER. The clearer you are about your market niche, and the more passionate you are about helping them, the more likely your income will substantially increase. Read the rest of this entry »

The Laws of Small Business Advertising

Posted by Administrator On August - 21 - 2009

AdvertisingSmall business advertising is a science and an art. Companies often miss the fundamentals of advertising. Regardless of the size of your business an understanding of the laws of advertising can reap huge rewards.

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The Basic Argument for Advertising in a Recession

Posted by Administrator On May - 29 - 2009

AdvertisingFrom The Wall Street Journal

When times turn bad, they’re made worse by hesitation, halfway measures, and panicky decisions. Such as the decision to reduce or eliminate advertising. The fact is, companies that maintain or increase their advertising spending during recessions get ahead. A less crowded field allows messages to be seen more clearly, and that increased visibility results in higher sales both during and after a recession.

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