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Archive for the ‘Branding’ Category

Building Brand Loyalty

Posted by Administrator On February - 15 - 2013

A product is a blend of multiple features which is positioned and distinguished by way of some special offering to establish it as a brand. And, if a customer is loyal towards a particular brand, it means a product has fulfilled all the requirements of a customer and satisfying a customer translates the brand into a pivotal product to lend the organization the leading edge over its competitors.

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How to Succeed in Branding – Part 3

Posted by Administrator On February - 15 - 2010

Brand Equity – When a product has its own brand name, certain benefits will be associated with the product. On the other hand, should the same product not have such a brand name, then the associated benefits will be greatly reduced. Read the rest of this entry »

How to Succeed in Branding – Part 2

Posted by Administrator On December - 17 - 2009

BrandingBrand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product.

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How to Succeed in Branding – Part 1

Posted by Administrator On December - 10 - 2009


The application of marketing methods in respect of a particular product, range of products, or a specific brand is commonly referred to as Brand management. Its role is to increase the product’s perceived value in the eyes of the customer, and at the same time increase the strength of the brand and its brand equity, which refers to the benefits associated with a product that has a particular brand name as compared with the benefits that the same product would achieve if it did not have that brand name. Read the rest of this entry »

Branding – Building Your Online Social Networking Identity

Posted by Administrator On November - 6 - 2009

Twitter FacebookBranding is the fastest growing social media buzz-word.  From Twitter to facebook the famous and the no-so-famous are utilizing these powerful tools to promote themselves and their businesses. The ability to rapidly disseminate their message has changed how brand marketing is being executed. Read the rest of this entry »

Branding Your Brand Image with Promotional Products

Posted by Administrator On September - 25 - 2009

Branding with Promotional ProductsBranding is one of the most visible concepts in today’s marketing world. Everything is about branding – literally. Your company’s brand is more than its name or its logo.

It’s an amalgam of everything that’s visible about your company. Your brand reputation used to be an organic thing, something that grew out of your interactions with your customers and the public. These days, brand image is far more likely to be manufactured than it is to grow naturally. Read the rest of this entry »

Brand Building Strategies

Posted by Administrator On July - 10 - 2009

BrandingPRODUCT BRANDING: This is of the type one-brand one product. In terms of customer perception and information processing, the most effective way to designate a product is to give it an exclusive name, which would not be available to any other product. In the product branding strategy the brand is promoted exclusively so that it acquires its own identity and image. This way the brand is able to acquire a distinct position in the customer’s mind. The thrust is on making the brand acquire its ‘own’ set of associations and stand on its own. Product branding allows a brand achieve exclusivity and differentiation.  Read the rest of this entry »

Branding How Will They Remember Your Company?

Posted by Administrator On June - 5 - 2009

branding Marketing is about “branding” your business. And branding is about putting your company name out there in such a way that your targeted audience remembers you even when your company is not in their presence.

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