PromoNews

The Blog of Basicxpressions.

The Basics of Typography

Posted by Administrator On June - 15 - 2015

Typography is a central component of design. It gives us an understanding of the heritage behind our craft. It’s one of the primary ways we, as a society, pass on information to others. Imagine a website, a magazine or even TV without text. Typography is a subject that raises passions and it can become a consuming obsession. If this subject is relatively new to you, or perhaps something you want to know more about, then this guide can start you on that journey.

Color Palette for Logo Design

Posted by Administrator On June - 15 - 2012

Colors play a very important role in our lives. No one can deny the fact that colors even affect our decision making process and how we go about our daily life activities. Colors also play a very important role in each and every field of design. Technically design can be defined as a plan that makes things easier and simpler. Colors when combined with design and artistic sense can do wonders to anything.

Font Basics for Branding your Business

Posted by Administrator On April - 15 - 2011

There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There’s a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here’s some information on the creative, practical, and technical aspects of fonts.

Custom Water Bottles – The Perfect Promotional Summer Giveaway

Posted by Administrator On August - 15 - 2013Comments Off

Many promotional activities are organized throughout the summer season as the weather is delightful and people are more active during this time. Planning promotional campaigns during the summer helps in expanding your customer reach.

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Custom Poker Chips

Posted by Administrator On June - 14 - 20131 COMMENT

Understanding custom poker chips took me almost a year to sort out when I first started creating them – but here are the major types you will encounter when buying them custom for yourself or for your business:

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History of the T-shirt

Posted by Administrator On April - 15 - 2013Comments Off

From: T-Shirt Magazine

Who started wearing t-shirts and how did they become so cool? It all started in the early 1900’s during WWI. U.S. soldiers realized the Europeans had comfortable looking cotton shirts on and they figured those must be much better than the wool uniforms they were wearing. Next thing you know cotton shirts shaped like the letter T emerged into the battlefield. Read the rest of this entry »

Building Brand Loyalty

Posted by Administrator On February - 15 - 2013Comments Off

A product is a blend of multiple features which is positioned and distinguished by way of some special offering to establish it as a brand. And, if a customer is loyal towards a particular brand, it means a product has fulfilled all the requirements of a customer and satisfying a customer translates the brand into a pivotal product to lend the organization the leading edge over its competitors.

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Promotional Tote Bags Help Retailers Go Green

Posted by Administrator On December - 14 - 2012Comments Off

North Americans are becoming increasingly conscious of their individual carbon footprints. Many are taking steps to reduce their own negative impact on the environment. From conserving water to recycling paper and plastics, earth lovers are doing their respective parts to keep the planet green.

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Promotional Towels

Posted by Administrator On October - 15 - 2012Comments Off

Promotional towels are something that anyone and everyone use at least once per day. When considering the type of promotional item to use, a company should consider items that are useful and will send the correct message. Because towels are widely known and carry little specification, other than the information printed on them, they are a great way to send a positive message.

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Campaign Gives Consumers Something to Sing About

Posted by Administrator On August - 15 - 2012Comments Off

Sometimes the best way to reach customers is through their ears. Power Music, which sells workout mixes of high-energy songs for everything from kickboxing to yoga, recently partnered with two well-known brands for a new promotion.

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Color Palette for Logo Design

Posted by Administrator On June - 15 - 2012Comments Off

Colors play a very important role in our lives. No one can deny the fact that colors even affect our decision making process and how we go about our daily life activities. Colors also play a very important role in each and every field of design. Technically design can be defined as a plan that makes things easier and simpler. Colors when combined with design and artistic sense can do wonders to anything.

Read the rest of this entry »

Build Bridges Not Walls – Employee Recognition

Posted by Administrator On April - 13 - 2012Comments Off

Regular, one-on-one assessments with your staff provide an efficient two-way forum with which to set and review realistic achievement targets, provide feedback on performance, and listen to and consider any problems employees may have. For example, a sales executive may feel that he or she is under performing, when in fact sales targets have been set too high. Read the rest of this entry »

The Critical Importance of Advertising

Posted by Administrator On February - 15 - 20122 COMMENTS

Advertising is one of the many marketing tools that are used to attract attention of prospective customers to a business or its products or services. The more effective an advertising campaign, more the customers it draws, and with greater frequency. Advertising is part of the overall marketing strategy of a business, which includes public relations, promotional programs, signage, incentives, newsletters, and word of mouth, among other strategies.

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The Power of Audiobooks

Posted by Administrator On December - 15 - 2011Comments Off

Are you looking for a business mentor to inspire and motivate you to success but can’t find or afford one? Business audiobooks may just be the ideal business mentoring solution you are looking for to help you grow and succeed.

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Dress for Self-confidence

Posted by Administrator On October - 14 - 20112 COMMENTS

Would you believe that something as simple as how you dress could affect your attitude, self-confidence and level of motivation?

What if you could walk into a room and by your sheer presence, literally turn on the lights?

This may sound a bit fantastical if not downright unrealistic, yet turn on the energy in a room is exactly what you absolutely can do, by balancing and ramping up your own personal, positive energy.

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