PromoNews

The Blog of Basicxpressions.

The Basics of Typography

Posted by Administrator On June - 15 - 2015

Typography is a central component of design. It gives us an understanding of the heritage behind our craft. It’s one of the primary ways we, as a society, pass on information to others. Imagine a website, a magazine or even TV without text. Typography is a subject that raises passions and it can become a consuming obsession. If this subject is relatively new to you, or perhaps something you want to know more about, then this guide can start you on that journey.

Color Palette for Logo Design

Posted by Administrator On June - 15 - 2012

Colors play a very important role in our lives. No one can deny the fact that colors even affect our decision making process and how we go about our daily life activities. Colors also play a very important role in each and every field of design. Technically design can be defined as a plan that makes things easier and simpler. Colors when combined with design and artistic sense can do wonders to anything.

Font Basics for Branding your Business

Posted by Administrator On April - 15 - 2011

There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There’s a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here’s some information on the creative, practical, and technical aspects of fonts.

A Brief History of Advertising

Posted by Administrator On August - 15 - 2011Comments Off

In the ruins of ancient Pompeii and Arabia, messages have been found with an emphasis on commercial and political aspects and themes. The Egyptians used a thick paper-like material called papyrus to create sales slogans and wall posters. This material was also used in various forms of advertising, such as requesting information relating to lost individuals and items, and was common in Ancient Rome and Greece.

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The Screen Printing Process

Posted by Administrator On June - 15 - 20112 COMMENTS

Here is something I wrote for all of those that continue to ask me how to screen print. It’s a bit of a long read, but it’s informative enough to give you a good idea of exactly what takes place. It’s not completely detailed out (there are many small steps missing) but it is the key elements in screen printing.

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Font Basics for Branding your Business

Posted by Administrator On April - 15 - 20111 COMMENT

There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There’s a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here’s some information on the creative, practical, and technical aspects of fonts.

Read the rest of this entry »

The History of Valentine’s Day

Posted by Administrator On February - 11 - 2011Comments Off

Many people try to complain that Valentine’s Day is nothing more than a “Hallmark holiday” dreamed up by businesses seeking to profit from the desperate masses seeking love. However, nothing could be further from the truth. Valentine’s Day traces its history back to ancient Rome, long before any such businesses started looking towards their bottom line.

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An Introduction to Word of Mouth Marketing

Posted by Administrator On December - 15 - 2010Comments Off

Marketing is one of the most evolved fields today. Marketing deals with any market-oriented activity with the ultimate objective of increasing the sales and brand image of products or services marketed. Marketing as a field covers market research, selling, promotion, customer service, after sales service to name some. And what works the best for the ultimate objective of marketing, that is, selling. Well, it is the oldest method of marketing, the word of mouth marketing.

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Brand Recognition With Mouse Pads

Posted by Administrator On October - 15 - 20101 COMMENT

To run a successful business today, it is immensely important to have brand recognition. If a potential customer recognizes your business name when selecting where to go, they are more likely to choose your business. In order to do this, you simply have to get your name out there! One of the best ways to do that is with word of mouth marketing and free gifts to your existing customers. A low-key way to do this is through the use of branded mouse pads. Read the rest of this entry »

Award Medals and the Honor That Comes With It

Posted by Administrator On August - 13 - 2010Comments Off

There are plenty of award medals being given to people who deserve it each year. It is being given as a distinct honor to something that the awardees did or has been able to accomplish.

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Custom Lanyards

Posted by Administrator On June - 15 - 2010Comments Off

Lanyards are incredibly useful little accessories and can be used for many different reasons. They are usually made out of pieces of wire, rope, or certain cloth and are designed to hold or attach to an object. A majority of the time they are used to secure items such as a key, id card, glasses, bottle opener, knife, compass, or work badge. You can wear a lanyard just about anywhere but usually you wear it around your arm, waist, neck or wrist. If you wear it around your wrist it it is conveniently called a “wristlet,” and it is essentially a bracelet with a holder built in. Read the rest of this entry »

Print Ready Artwork

Posted by Administrator On April - 15 - 20104 COMMENTS

From the moment you wake up in the morning, you read the newspaper, curse the amount of junk mail on your doorstep, pass billboards on your way to work, hand out your business card, get given a flyer on the high street, pick up a swanky looking brochure at your local shop. Read the rest of this entry »

How to Succeed in Branding – Part 3

Posted by Administrator On February - 15 - 20101 COMMENT

Brand Equity – When a product has its own brand name, certain benefits will be associated with the product. On the other hand, should the same product not have such a brand name, then the associated benefits will be greatly reduced. Read the rest of this entry »

Choosing Promotional Items For Trade Shows

Posted by Administrator On December - 22 - 20091 COMMENT

Promoting a small company can be quite a challenge, especially if you are strained with cash. Most businesses spend a large percentage of their revenues for advertising and marketing purposes. The fact however remains that most small business’ can’t generate enough revenues to effectively market and promote their companies. Read the rest of this entry »

Coca-Cola and Santa Claus

Posted by Administrator On December - 18 - 20091 COMMENT

Coca Cola Santa ClausFrom the Coca-Cola® Company

Most people can agree on what Santa Claus looks like — jolly, with a red suit and a white beard. But he did not always look that way, and Coca-Cola® advertising actually helped shape this modern-day image of Santa. Read the rest of this entry »