In the ruins of ancient Pompeii and Arabia, messages have been found with an emphasis on commercial and political aspects and themes. The Egyptians used a thick paper-like material called papyrus to create sales slogans and wall posters. This material was also used in various forms of advertising, such as requesting information relating to lost individuals and items, and was common in Ancient Rome and Greece.
Here is something I wrote for all of those that continue to ask me how to screen print. It’s a bit of a long read, but it’s informative enough to give you a good idea of exactly what takes place. It’s not completely detailed out (there are many small steps missing) but it is the key elements in screen printing.
There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There’s a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here’s some information on the creative, practical, and technical aspects of fonts.
Many people try to complain that Valentine’s Day is nothing more than a “Hallmark holiday” dreamed up by businesses seeking to profit from the desperate masses seeking love. However, nothing could be further from the truth. Valentine’s Day traces its history back to ancient Rome, long before any such businesses started looking towards their bottom line.
Marketing is one of the most evolved fields today. Marketing deals with any market-oriented activity with the ultimate objective of increasing the sales and brand image of products or services marketed. Marketing as a field covers market research, selling, promotion, customer service, after sales service to name some. And what works the best for the ultimate objective of marketing, that is, selling. Well, it is the oldest method of marketing, the word of mouth marketing.
To run a successful business today, it is immensely important to have brand recognition. If a potential customer recognizes your business name when selecting where to go, they are more likely to choose your business. In order to do this, you simply have to get your name out there! One of the best ways to do that is with word of mouth marketing and free gifts to your existing customers. A low-key way to do this is through the use of branded mouse pads. Read the rest of this entry »
Lanyards are incredibly useful little accessories and can be used for many different reasons. They are usually made out of pieces of wire, rope, or certain cloth and are designed to hold or attach to an object. A majority of the time they are used to secure items such as a key, id card, glasses, bottle opener, knife, compass, or work badge. You can wear a lanyard just about anywhere but usually you wear it around your arm, waist, neck or wrist. If you wear it around your wrist it it is conveniently called a “wristlet,” and it is essentially a bracelet with a holder built in. Read the rest of this entry »
From the moment you wake up in the morning, you read the newspaper, curse the amount of junk mail on your doorstep, pass billboards on your way to work, hand out your business card, get given a flyer on the high street, pick up a swanky looking brochure at your local shop. Read the rest of this entry »
Brand Equity – When a product has its own brand name, certain benefits will be associated with the product. On the other hand, should the same product not have such a brand name, then the associated benefits will be greatly reduced. Read the rest of this entry »
Promoting a small company can be quite a challenge, especially if you are strained with cash. Most businesses spend a large percentage of their revenues for advertising and marketing purposes. The fact however remains that most small business’ can’t generate enough revenues to effectively market and promote their companies. Read the rest of this entry »