Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product.
The psychology of color is one that is concerned with the effects of hues on emotions, moods, and performance. Color is pervasive in the world, effective on the impressionable, and helps drive the emotion of man. Color is so profound, that it instantly drives our daily decisions within milliseconds. Why does a pale green calm the viewer while a shocking emerald jolts him? Why is cherry red associated with shameless sex appeal while burgundy is affiliated with timeless sophistication? Read the rest of this entry »
How many of us have set New Year’s resolutions or goals for our lives that all too quickly are forgotten or put aside until the next year? The following set of principles will help you achieve your New Year’s resolutions and much more. Read them over carefully. Challenge them, as at first reading you may not fully understand or agree with some of them.
Promotional Clothing is a great way to get your logo or message literally out on the street. You cannot help but notice a great looking Promotional T’shirt or Embroidered Polo shirt especially if you are sitting on a bus or train. This article will give you 5 great tips to consider when utilising Promotional Clothing to advertise your company. Read the rest of this entry »
It is widely recognized that many corporate giants want to illustrate that they are operating in an environmentally fashion and promote this message to their clients by using Eco-Friendly promotional products to carry their logo and message. The very term “Eco-Friendly” covers a massive range of products that are produced and developed in a range of ways and it is worth while identifying what each of the eco-friendly terms really means to the environment and the purchaser. Read the rest of this entry »
Story Behind The Hanukkah: A Festival Of Colors
Hanukkah is the very well-liked yearly Jews festival which is celebrated in eight continuous days start on the 25th day of the month of Kislev which is the 3rd month of the Jews calendar. Kislev nearly falls in December according to calendar of Gregorian. It is well celebrated with colorful lights & experienced with devotion & the Maccabees. Read the rest of this entry »
The application of marketing methods in respect of a particular product, range of products, or a specific brand is commonly referred to as Brand management. Its role is to increase the product’s perceived value in the eyes of the customer, and at the same time increase the strength of the brand and its brand equity, which refers to the benefits associated with a product that has a particular brand name as compared with the benefits that the same product would achieve if it did not have that brand name. Read the rest of this entry »
With a plethora of awareness campaigns taking place around the globe at all times, it can be difficult for an individual organization or cause to obtain the necessary publicity to achieve the goals of their respective campaigns. Promotional products are tangible reminders for recipients about the mission of the campaign, and constantly bring the wearers attention back to the overarching cause whenever they glance at the meaningful item. Read the rest of this entry »
When it comes to your business, you must take every precaution to make sure you keep your clients and customers happy. There is no doubt that a business Christmas card offers you and your company an effective strategy to reach your existing clients and potential other ones. Read the rest of this entry »
Advertising is the trick to gain maximum limelight among the clutter of competitors. Brands are always striving hard to win this game. For this, they employ different modes and means like print ads and advertorials, TV commercials, web displays and even direct marketing. With passage of time, these advertisement mediums are gradually loosing their acumen, while on the other side, promotional products are emerging in a big way in the world of advertisement. Read the rest of this entry »
Often business owners view market niche as narrowing their sales potential or cutting into a profit margin. The truth is, a narrowly defined market niche gives your business POWER. The clearer you are about your market niche, and the more passionate you are about helping them, the more likely your income will substantially increase. Read the rest of this entry »
Ever since promotional mugs entered the promotional items arena, they have taken rapid strides in popularity. Within a very short time span, they have made an edge over all other promotional items like pens, caps, mouse pads and umbrellas. They are not only available for a low price but also found to be very useful and practical.