The Blog of Basicxpressions.

The Basics of Typography

Posted by Administrator On June - 15 - 2015

Typography is a central component of design. It gives us an understanding of the heritage behind our craft. It’s one of the primary ways we, as a society, pass on information to others. Imagine a website, a magazine or even TV without text. Typography is a subject that raises passions and it can become a consuming obsession. If this subject is relatively new to you, or perhaps something you want to know more about, then this guide can start you on that journey.

Color Palette for Logo Design

Posted by Administrator On June - 15 - 2012

Colors play a very important role in our lives. No one can deny the fact that colors even affect our decision making process and how we go about our daily life activities. Colors also play a very important role in each and every field of design. Technically design can be defined as a plan that makes things easier and simpler. Colors when combined with design and artistic sense can do wonders to anything.

Font Basics for Branding your Business

Posted by Administrator On April - 15 - 2011

There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There’s a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here’s some information on the creative, practical, and technical aspects of fonts.

How to Succeed in Branding – Part 2

Posted by Administrator On December - 17 - 2009Comments Off

BrandingBrand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product’s perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product.

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Color Psychology and the T-Shirt

Posted by Administrator On December - 15 - 2009Comments Off

The psychology of color is one that is concerned with the effects of hues on emotions, moods, and performance. Color is pervasive in the world, effective on the impressionable, and helps drive the emotion of man. Color is so profound, that it instantly drives our daily decisions within milliseconds. Why does a pale green calm the viewer while a shocking emerald jolts him? Why is cherry red associated with shameless sex appeal while burgundy is affiliated with timeless sophistication? Read the rest of this entry »

A Proven Set of Principles to Guide You in the New Year

Posted by Administrator On December - 15 - 2009Comments Off

Happy New YearHow  many of us have set New Year’s resolutions or goals for our lives that all too quickly are forgotten or put aside until the next year? The following set of principles will help you achieve your New Year’s resolutions and much more. Read them over carefully. Challenge them, as at first reading you may not fully understand or agree with some of them.

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5 Reasons For Using Promotional Clothing

Posted by Administrator On December - 15 - 20093 COMMENTS

Promotional Clothing is a great way to get your logo or message literally out on the street. You cannot help but notice a great looking Promotional T’shirt or Embroidered Polo shirt especially if you are sitting on a bus or train. This article will give you 5 great tips to consider when utilising Promotional Clothing to advertise your company. Read the rest of this entry »

Eco-Friendly Promotional Products

Posted by Administrator On December - 15 - 20092 COMMENTS

Eco-Friendly Promotional ProductsIt is widely recognized that many corporate giants want to illustrate that they are operating in an environmentally fashion and promote this message to their clients by using Eco-Friendly promotional products to carry their logo and message. The very term “Eco-Friendly” covers a massive range of products that are produced and developed in a range of ways and it is worth while identifying what each of the eco-friendly terms really means to the environment and the purchaser. Read the rest of this entry »

Happy Hanukkah

Posted by Administrator On December - 11 - 2009Comments Off

Story Behind The Hanukkah: A Festival Of Colors

HanukkahHanukkah is the very well-liked yearly Jews festival which is celebrated in eight continuous days start on the 25th day of the month of Kislev which is the 3rd month of the Jews calendar. Kislev nearly falls in December according to calendar of Gregorian. It is well celebrated with colorful lights & experienced with devotion & the Maccabees. Read the rest of this entry »

How to Succeed in Branding – Part 1

Posted by Administrator On December - 10 - 2009Comments Off


The application of marketing methods in respect of a particular product, range of products, or a specific brand is commonly referred to as Brand management. Its role is to increase the product’s perceived value in the eyes of the customer, and at the same time increase the strength of the brand and its brand equity, which refers to the benefits associated with a product that has a particular brand name as compared with the benefits that the same product would achieve if it did not have that brand name. Read the rest of this entry »

How To Build Awareness Campaigns Around Promotional Products

Posted by Administrator On December - 4 - 20092 COMMENTS

Awareness BraceletWith a plethora of awareness campaigns taking place around the globe at all times, it can be difficult for an individual organization or cause to obtain the necessary publicity to achieve the goals of their respective campaigns. Promotional products are tangible reminders for recipients about the mission of the campaign, and constantly bring the wearers attention back to the overarching cause whenever they glance at the meaningful item. Read the rest of this entry »

Your Business Christmas Card – 5 Things You Should Never Forget!

Posted by Administrator On December - 2 - 2009Comments Off

Christmas Card

When it comes to your business, you must take every precaution to make sure you keep your clients and customers happy. There is no doubt that a business Christmas card offers you and your company an effective strategy to reach your existing clients and potential other ones. Read the rest of this entry »

Promotional Caps for Advertising

Posted by Administrator On November - 27 - 2009Comments Off

Promotional Baseball CapsAdvertising is the trick to gain maximum limelight among the clutter of competitors. Brands are always striving hard to win this game. For this, they employ different modes and means like print ads and advertorials, TV commercials, web displays and even direct marketing. With passage of time, these advertisement mediums are gradually loosing their acumen, while on the other side, promotional products are emerging in a big way in the world of advertisement. Read the rest of this entry »

Market Niche: 5 Key Reasons You Want to Niche

Posted by Administrator On November - 20 - 20091 COMMENT

NicheMarket02Often business owners view market niche as narrowing their sales potential or cutting into a profit margin. The truth is, a narrowly defined market niche gives your business POWER. The clearer you are about your market niche, and the more passionate you are about helping them, the more likely your income will substantially increase. Read the rest of this entry »

Promotional Mugs – A Valuable Gift

Posted by Administrator On November - 13 - 20091 COMMENT

Promotional MugsEver since promotional mugs entered the promotional items arena, they have taken rapid strides in popularity. Within a very short time span, they have made an edge over all other promotional items like pens, caps, mouse pads and umbrellas. They are not only available for a low price but also found to be very useful and practical.

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