The Blog of Basicxpressions.

The Basics of Typography

Posted by Administrator On June - 15 - 2015

Typography is a central component of design. It gives us an understanding of the heritage behind our craft. It’s one of the primary ways we, as a society, pass on information to others. Imagine a website, a magazine or even TV without text. Typography is a subject that raises passions and it can become a consuming obsession. If this subject is relatively new to you, or perhaps something you want to know more about, then this guide can start you on that journey.

Color Palette for Logo Design

Posted by Administrator On June - 15 - 2012

Colors play a very important role in our lives. No one can deny the fact that colors even affect our decision making process and how we go about our daily life activities. Colors also play a very important role in each and every field of design. Technically design can be defined as a plan that makes things easier and simpler. Colors when combined with design and artistic sense can do wonders to anything.

Font Basics for Branding your Business

Posted by Administrator On April - 15 - 2011

There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There’s a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here’s some information on the creative, practical, and technical aspects of fonts.

Branding – Building Your Online Social Networking Identity

Posted by Administrator On November - 6 - 2009Comments Off

Twitter FacebookBranding is the fastest growing social media buzz-word.  From Twitter to facebook the famous and the no-so-famous are utilizing these powerful tools to promote themselves and their businesses. The ability to rapidly disseminate their message has changed how brand marketing is being executed. Read the rest of this entry »

Promotional Magnets

Posted by Administrator On October - 30 - 2009Comments Off

Promotional MagnetsYou would be surprised how it is often the little things that will get the most attention. Think about a promotional magnet. You can have it stuck on something and you will see it every day. These are the items that end up getting used the longest because we all have things that we stick up on the fridge to remember. A magnet will not get in the way, it will always be helpful. Read the rest of this entry »

Free-Giveaway Ideas

Posted by Administrator On October - 23 - 20091 COMMENT

Free-GiveawayThe first step involved in creating your free-giveaway is to decide which format you are going to provide your free product in. Learn the six different formats you can choose for your free-giveaway, as well as how to determine which format is best for you. Read the rest of this entry »

Why Promotional Pens Are The Best Promotional Instruments?

Posted by Administrator On October - 16 - 2009Comments Off

Promotional PensThe demand curve of promotional pens is showing a steep upward incline. This is indicative of the immense success the promotional pens as brand promotional items. Their competency places them foremost in the league of promotional products and has earned them huge popularity. Thus, promotional printed pens can rightly be termed as one of the ‘best promotional instruments’. Read the rest of this entry »

How To Raise Level Of Motivation

Posted by Administrator On October - 9 - 2009Comments Off

Raise the BarLow motivation can be a reason of company’s profit and success problems. Thus, it is important to know how to rise motivation among employees. Every individual possesses different personality traits, skills, and competencies. Read the rest of this entry »

Promotional Key Chains: Multifunctional Key Chains Double Memory Potential in Customers

Posted by Administrator On October - 2 - 2009Comments Off

Key ChainPromotional key chains are the second most popular promotional product in the world.  Businesses invest in them more than most every other kind of promo for a number of reasons.  Multifunctional  key chains which serve dual purposes are even more likely to be used by a receiver, effectively doubling the chance that the receiver will remember you. Read the rest of this entry »

Branding Your Brand Image with Promotional Products

Posted by Administrator On September - 25 - 2009Comments Off

Branding with Promotional ProductsBranding is one of the most visible concepts in today’s marketing world. Everything is about branding – literally. Your company’s brand is more than its name or its logo.

It’s an amalgam of everything that’s visible about your company. Your brand reputation used to be an organic thing, something that grew out of your interactions with your customers and the public. These days, brand image is far more likely to be manufactured than it is to grow naturally. Read the rest of this entry »

Promotional Umbrellas are a Useful Tool in Branding Campaigns

Posted by Administrator On September - 18 - 2009Comments Off

UmbrellaWith thousands of promotional products out there, it can be difficult to figure out which are useful and which is a waste of what are probably limited funds for a branding campaign.

So why use a promotional umbrella in your campaign? Of course the answer may be different depending on the brand you are trying promote but their usefulness alone can be helpful to your company. Read the rest of this entry »

The Best Motivation video

Posted by Administrator On September - 17 - 2009Comments Off

“If you’ve Never failed, you’ve never lived”

Read the rest of this entry »

Finding a Niche Market

Posted by Administrator On September - 11 - 2009Comments Off

Niche MarketChoosing a carefully pinpointed niche market should be one of the first steps that an internet business owner has to take. Online businesses that drop ship their products to their customers would thrive by focusing on a specifically targeted niche market. This article also provides you with practical steps for you to select your niche market. Read the rest of this entry »

How Many Promotional Gifts Should You Have

Posted by Administrator On September - 4 - 2009Comments Off

Promotional ProductsThe question on the minds of many business owners is not whether or not they should have promotional gifts but rather how many they should have. This question is open to a little interpretation, so let’s explore the options. Read the rest of this entry »

The 22 Immutable Laws of Marketing

Posted by Administrator On August - 28 - 2009Comments Off


22 Laws of MarketingThis is a summary of ideas from the book The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. This is just a short summary and is not meant to replace the book, nothing beats reading the real thing. The book is short, buy and read it. Read the rest of this entry »