The Blog of Basicxpressions.

The Basics of Typography

Posted by Administrator On June - 15 - 2015

Typography is a central component of design. It gives us an understanding of the heritage behind our craft. It’s one of the primary ways we, as a society, pass on information to others. Imagine a website, a magazine or even TV without text. Typography is a subject that raises passions and it can become a consuming obsession. If this subject is relatively new to you, or perhaps something you want to know more about, then this guide can start you on that journey.

Color Palette for Logo Design

Posted by Administrator On June - 15 - 2012

Colors play a very important role in our lives. No one can deny the fact that colors even affect our decision making process and how we go about our daily life activities. Colors also play a very important role in each and every field of design. Technically design can be defined as a plan that makes things easier and simpler. Colors when combined with design and artistic sense can do wonders to anything.

Font Basics for Branding your Business

Posted by Administrator On April - 15 - 2011

There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There’s a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here’s some information on the creative, practical, and technical aspects of fonts.

The Laws of Small Business Advertising

Posted by Administrator On August - 21 - 20091 COMMENT

AdvertisingSmall business advertising is a science and an art. Companies often miss the fundamentals of advertising. Regardless of the size of your business an understanding of the laws of advertising can reap huge rewards.

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Use Promotional Mugs to Show Appreciation

Posted by Administrator On August - 14 - 20092 COMMENTS

Promotional MugsPromotional mugs have a long standing history of being a well received promotional tool. Not only are they a great way to place your company name in the hands of clients and potential clients, but they are a perfect reward for employees. Upon completion of a big project, or any job well done, the employees can be rewarded with a beautiful keepsake which also advertises the name of your company. These mugs, when openly distributed, can be seen in private homes and office buildings and are a way of distributing your company name and logo. Read the rest of this entry »

10 Tips for Building the Perfect Business Card

Posted by Administrator On August - 7 - 20094 COMMENTS

Business CardFrom Stitches Magazine

Business cards are very common as millions were handed out last year alone. But don’t underestimate the power of the business card and what it can do for you. A business card is you when you can’t be there and portrays the personality and image of your company. A well-crafted card can be the difference between success and failure. Read the rest of this entry »

What is the Purpose of Promotional Products?

Posted by Administrator On August - 6 - 2009Comments Off

Promotional ProductsAlmost all business houses want to successfully offer promotional products to their clients as acts of gratitude, appreciation and market building. However, many are initially afraid of the costs related to this type of investment. Advertising through promotional gifts has got a wide range of benefits. And the advantages of ordering promotional products and wearable from an online store are endless. Read the rest of this entry »

Improve Your Sales Using the Right Promotional Items

Posted by Administrator On July - 31 - 20093 COMMENTS

Promotional ItemsThere are many ways to improve the sales of your company. The most common ones are sponsoring, advertising and promotional items. Each one of them has its advantages and disadvantages in terms of costs, time and number of contacts. The right choice depends on many factors. Some of them are directly related to your products, your field and your services. The purpose of each marketing strategy is to increase the level of awareness of your company. You can get new customers only if they are aware of your business. Read the rest of this entry »

Color Psychology Really Matters

Posted by Administrator On July - 24 - 20093 COMMENTS

Color Psychology

Color is a meaningful constant for sighted people and it’s a powerful psychological tool. By using color psychology, you can send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder.

Employ the latest color psychology in all facets of marketing and particularly in logo design, web site design, the cover of a book, or the package of a product. Read the rest of this entry »

Promotional Products – Advertising on Steroids

Posted by Administrator On July - 17 - 20091 COMMENT

Custom Promotional ProductsCorporate promotional products are useful personalized items that are given away to promote a business product or service. They can be used in premiums and incentives programs, given as business gifts, recognition awards or commemorative items. Golf promotional products are particularly popular in the corporate world. Read the rest of this entry »

Brand Building Strategies

Posted by Administrator On July - 10 - 20095 COMMENTS

BrandingPRODUCT BRANDING: This is of the type one-brand one product. In terms of customer perception and information processing, the most effective way to designate a product is to give it an exclusive name, which would not be available to any other product. In the product branding strategy the brand is promoted exclusively so that it acquires its own identity and image. This way the brand is able to acquire a distinct position in the customer’s mind. The thrust is on making the brand acquire its ‘own’ set of associations and stand on its own. Product branding allows a brand achieve exclusivity and differentiation.  Read the rest of this entry »

Corporate Gifts – The Brand Image

Posted by Administrator On July - 3 - 2009Comments Off

Corporate GiftsCorporate gifts must be chosen selected that are in sync with the taste and the utility of the clients. Corporate gifts leave an impression on the minds of all of its receivers, so a careful choice is indeed of great importance. A corporate gift can be either expensive or cheap as well; however, the price factor is governed by the utility and functionality of the gift you intend to pick up. Read the rest of this entry »

Marketing With Custom-Printed Promotional T Shirts

Posted by Administrator On June - 26 - 2009Comments Off

Promotional T-shirtsHow about seeing people wear your company logo on their backs? By giving away promotional T shirts, you are actually getting the best use from promotional items- advertising that goes beyond a week or two. Most companies stock up their advertising tools with objects that do not give as much exposure as promotional t-shirts do. Read the rest of this entry »

What You Should Know About Business Networking

Posted by Administrator On June - 19 - 20091 COMMENT

networking02Business networking is one of those things you know you should do, but if you’re like most people you’d rather be doing something else. Since so many people know how to do business networking the hard way, I am going to show you how to do your business networking the easy way. There is an easy way to make business networking fun and highly profitable. There are two BIG mistakes people make at a business networking event: Read the rest of this entry »

Award CertificateOne of the biggest motivating factors in a workplace is genuine recognition of performance. This kind of recognition makes an employee feel that he or she is truly appreciated, which usually leads to a greater job satisfaction. Phillip B. Crosby, author or “Quality Is Free” may have said it best when he said, “Genuine recognition of performance is something people really appreciate. People really don’t work for money. They go to work for it, but once the salary has been established, their concern is appreciation. Recognize their contribution publicly and noisily, but don’t demean them by applying a price tag to everything.”

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