The Blog of Basicxpressions.

The Basics of Typography

Posted by Administrator On June - 15 - 2015

Typography is a central component of design. It gives us an understanding of the heritage behind our craft. It’s one of the primary ways we, as a society, pass on information to others. Imagine a website, a magazine or even TV without text. Typography is a subject that raises passions and it can become a consuming obsession. If this subject is relatively new to you, or perhaps something you want to know more about, then this guide can start you on that journey.

Color Palette for Logo Design

Posted by Administrator On June - 15 - 2012

Colors play a very important role in our lives. No one can deny the fact that colors even affect our decision making process and how we go about our daily life activities. Colors also play a very important role in each and every field of design. Technically design can be defined as a plan that makes things easier and simpler. Colors when combined with design and artistic sense can do wonders to anything.

Font Basics for Branding your Business

Posted by Administrator On April - 15 - 2011

There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There’s a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here’s some information on the creative, practical, and technical aspects of fonts.

Branding How Will They Remember Your Company?

Posted by Administrator On June - 5 - 20092 COMMENTS

branding Marketing is about “branding” your business. And branding is about putting your company name out there in such a way that your targeted audience remembers you even when your company is not in their presence.

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The Basic Argument for Advertising in a Recession

Posted by Administrator On May - 29 - 20095 COMMENTS

AdvertisingFrom The Wall Street Journal

When times turn bad, they’re made worse by hesitation, halfway measures, and panicky decisions. Such as the decision to reduce or eliminate advertising. The fact is, companies that maintain or increase their advertising spending during recessions get ahead. A less crowded field allows messages to be seen more clearly, and that increased visibility results in higher sales both during and after a recession.

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Failure: The Secret to Success

Posted by Administrator On May - 24 - 2009Comments Off

Failure. The mere thought can paralyze even the most heroic thinkers and keep great ideas off the drawing board. But is failing really that bad? We get an inside look at the mishaps of Honda racers and engineers…

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Top 10 Promotional Products

Posted by Administrator On May - 22 - 20094 COMMENTS

Promotional ProductsPromotional products have been in use for quite some time now. They have become one of the most popular promotional strategy and marketing technique. Promotional products encompass in themselves an unimaginable number of products. Well every product has its own set of advantages there are some Promotional products that continue to be on the top for certain reasons. Here are the ten most popular Promotional products in the business.
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Designers’ Handbook of T-Shirt Promotions

Posted by Administrator On May - 15 - 20091 COMMENT

Designers' Handbook of T-Shirt PromotionsYears back, when I started on the screen printing business I bought a book from Print Magazine called: Designers’ Handbook of T-Shirt Promotions. A must have for any serious screen printer or graphic designer.  This book is more than a handbook–it’s an empowerment tool that  explains the hows and whys of creating great T-shirts, the kind that bring in business, support important causes, and express personal beliefs.

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Graphic DesignWhat elements make a successful logo? Here are 10 logo design tips that professionals use.

Everyone’s got ‘em. You likely see the “Nike swoosh” logo everywhere you go. And you know the Texaco station at the corner by its distinctive “star.” So, you’re thinking, “My company needs a logo, too.” Maybe you want to design your own logo too.

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On-page and Off-page Optimization

Posted by Administrator On May - 4 - 2009Comments Off

SEOOn-page Optimization

There are two main types of search engine optimization – on-page and off-page. On-page is probably the simplest of these two aspects of search engine optimization. It relates to the elements on the web page itself. That is, the words, and what importance is given to the words on the page. Read the rest of this entry »

How to give Employees Recognition

Posted by Administrator On May - 1 - 20091 COMMENT

awards01Employers think workers do a good job for money, but a survey of 200,000 employees says it’s really recognition that counts! Here’s how to use it most effectively.  “Well done!” Would you consider hearing those two simple words a significant reward for putting your life on the line? Military personnel do. They consider this seemingly ordinary compliment, when it comes from a superior officer, one of the highest forms of recognition for their service.
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Choose the Right Message for Promotional Gifts

Posted by Administrator On April - 24 - 20092 COMMENTS

Promotional ProductsThe world of promotional products is subject to constant innovation and changes. Every year new products are added and some products go obsolete.

There also have been some tried and tested traditional promotional items which have been existing in the market for years and are likely to be around for many years to come. It is a common phenomenon to see many organisations distributing similar promotional items. These items would differ in the way they have been styled and the messages embossed on them and these are the features which make a company stand out from other companies in the market.
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Entrepreneurs can change the world

Posted by Administrator On April - 24 - 2009Comments Off

Join the entrepreneur movement. Stimulate the economy. Spread the word.

Original music by Carly Comando. Written & Produced by Sonja Jacob. Designed by Ben White. Read the rest of this entry »

Promotional ProductsCompanies are making the move away from marketing spending in order to salvage budgets to support other areas of the company. This is a mistake.

In our current economy, it is even more critical to market than ever before. Those who stay visible will weather the storm and remain on top.

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How to choose a Promotional Product

Posted by Administrator On April - 10 - 2009Comments Off

Promotional ProductsThe power of “FREE” is undeniable. Whether it’s a giveaway at a tradeshow, an in-store freebie, or a fun gift for your employees, giving out something for nothing is a proven way for your business to get people’s attention.

Whether the freebies are clothing, clocks, mugs, pens, or any of a thousand other items, they fall into a broad category called promotional products. The category includes free products distributed as “advertising specialties,” “premiums” that are given to in response to specific actions, tradeshow giveaways, business gifts, and employee incentives or rewards.
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