Marketing is about “branding” your business. And branding is about putting your company name out there in such a way that your targeted audience remembers you even when your company is not in their presence.
Branding How Will They Remember Your Company?
On June - 5 - 20092 COMMENTS
The Basic Argument for Advertising in a Recession
On May - 29 - 20095 COMMENTS
From When times turn bad, they’re made worse by hesitation, halfway measures, and panicky decisions. Such as the decision to reduce or eliminate advertising. The fact is, companies that maintain or increase their advertising spending during recessions get ahead. A less crowded field allows messages to be seen more clearly, and that increased visibility results in higher sales both during and after a recession.
Failure: The Secret to Success
On May - 24 - 2009Comments Off
Failure. The mere thought can paralyze even the most heroic thinkers and keep great ideas off the drawing board. But is failing really that bad? We get an inside look at the mishaps of Honda racers and engineers…
Top 10 Promotional Products
On May - 22 - 20094 COMMENTS
Promotional products have been in use for quite some time now. They have become one of the most popular promotional strategy and marketing technique. Promotional products encompass in themselves an unimaginable number of products. Well every product has its own set of advantages there are some Promotional products that continue to be on the top for certain reasons. Here are the ten most popular Promotional products in the business.
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Designers’ Handbook of T-Shirt Promotions
On May - 15 - 20091 COMMENT
Years back, when I started on the screen printing business I bought a book from Print Magazine called: Designers’ Handbook of T-Shirt Promotions. A must have for any serious screen printer or graphic designer. This book is more than a handbook–it’s an empowerment tool that explains the hows and whys of creating great T-shirts, the kind that bring in business, support important causes, and express personal beliefs.
What Do You Need to Know Before You Design Your Own Logo?
On May - 8 - 20092 COMMENTS
What elements make a successful logo? Here are 10 logo design tips that professionals use.
Everyone’s got ‘em. You likely see the “Nike swoosh” logo everywhere you go. And you know the Texaco station at the corner by its distinctive “star.” So, you’re thinking, “My company needs a logo, too.” Maybe you want to design your own logo too.
On-page and Off-page Optimization
On May - 4 - 2009Comments Off
On-page Optimization
There are two main types of search engine optimization – on-page and off-page. On-page is probably the simplest of these two aspects of search engine optimization. It relates to the elements on the web page itself. That is, the words, and what importance is given to the words on the page. Read the rest of this entry »
How to give Employees Recognition
On May - 1 - 20091 COMMENT
Employers think workers do a good job for money, but a survey of 200,000 employees says it’s really recognition that counts! Here’s how to use it most effectively. “Well done!” Would you consider hearing those two simple words a significant reward for putting your life on the line? Military personnel do. They consider this seemingly ordinary compliment, when it comes from a superior officer, one of the highest forms of recognition for their service.
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Choose the Right Message for Promotional Gifts
On April - 24 - 20092 COMMENTS
The world of promotional products is subject to constant innovation and changes. Every year new products are added and some products go obsolete.
There also have been some tried and tested traditional promotional items which have been existing in the market for years and are likely to be around for many years to come. It is a common phenomenon to see many organisations distributing similar promotional items. These items would differ in the way they have been styled and the messages embossed on them and these are the features which make a company stand out from other companies in the market.
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Entrepreneurs can change the world
On April - 24 - 2009Comments Off
Join the entrepreneur movement. Stimulate the economy. Spread the word.
Original music by Carly Comando. Written & Produced by Sonja Jacob. Designed by Ben White. Read the rest of this entry »
Why is promotion the first thing companies cut and why is that a bad idea in this economy?
On April - 17 - 20091 COMMENT
Companies are making the move away from marketing spending in order to salvage budgets to support other areas of the company. This is a mistake.
In our current economy, it is even more critical to market than ever before. Those who stay visible will weather the storm and remain on top.
How to choose a Promotional Product
On April - 10 - 2009Comments Off
The power of “FREE” is undeniable. Whether it’s a giveaway at a tradeshow, an in-store freebie, or a fun gift for your employees, giving out something for nothing is a proven way for your business to get people’s attention.
Whether the freebies are clothing, clocks, mugs, pens, or any of a thousand other items, they fall into a broad category called promotional products. The category includes free products distributed as “advertising specialties,” “premiums” that are given to in response to specific actions, tradeshow giveaways, business gifts, and employee incentives or rewards.
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