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The Blog of Basicxpressions.

The Basics of Typography

Posted by Administrator On June - 15 - 2015

Typography is a central component of design. It gives us an understanding of the heritage behind our craft. It’s one of the primary ways we, as a society, pass on information to others. Imagine a website, a magazine or even TV without text. Typography is a subject that raises passions and it can become a consuming obsession. If this subject is relatively new to you, or perhaps something you want to know more about, then this guide can start you on that journey.

Color Palette for Logo Design

Posted by Administrator On June - 15 - 2012

Colors play a very important role in our lives. No one can deny the fact that colors even affect our decision making process and how we go about our daily life activities. Colors also play a very important role in each and every field of design. Technically design can be defined as a plan that makes things easier and simpler. Colors when combined with design and artistic sense can do wonders to anything.

Font Basics for Branding your Business

Posted by Administrator On April - 15 - 2011

There are many components of a brand identity: logo, color palette, font choice, and the Visual Vocabulary. There’s a lot of information available about the use of logos, colors, and Visual Vocabulary, but not much on the effective use of fonts. So, here’s some information on the creative, practical, and technical aspects of fonts.

SEO Basics

Posted by Administrator On April - 10 - 20095 COMMENTS

SEOBefore you begin serious SEO you must ensure that your website is ” search engine friendly”. This means making sure that each individual page is compliant with search engine standards and ready to be indexed correctly.

Follow each of the steps below for each page on your site. Read the rest of this entry »

T-shirts Are Everywhere Saying Everything

Posted by Administrator On April - 3 - 20091 COMMENT

Promotional ApparelWhat is the big deal about t-shirts? Who’s wearing them and what kind of t-shirts are they wearing? You might be surprised just how many people are wearing them.

I am sitting in the food court of a very busy shopping mall on a Saturday with a pad of paper. What am I doing? Counting how many people are wearing t-shirts, what kind of t-shirt they’re wearing, and about how old they are. This is my 4th Saturday conducting this survey at 4 different malls.
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Do you have the strength to get back up?

Posted by Administrator On March - 31 - 20091 COMMENT

Most of the times you can only see things clearly, when you see through the eyes of others.

Born with no limbs, Nick Vujicic faces obstacles every day of his life. It’s not how you start, it’s how you finish.

Corporate Logo Design – 6 Keys to Success

Posted by Administrator On March - 27 - 2009Comments Off

Graphic DesignA corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company’s attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.

Following certain basic principles can ensure that your corporate logo design is professional easy to remember and creates a great impact on its viewers while successfully expressing the nature of your business.
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Business networking

Posted by Administrator On March - 27 - 2009Comments Off

Business NetworkingBusiness networking is the process of establishing a mutually beneficial relationship with other business people and potential clients and/or customers.

Notice that I don’t say anything about meeting people in this definition; the ever-increasing slew of business networking meet-and-greet events have given business networking a bad name.
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Promotional Flash Drives

Posted by Administrator On March - 20 - 2009Comments Off

Promotional Flash Drives

Everyone these days is making use of flash drives in order to store their computer files and transport them from one machine to another. Because of this, USB flash drives are some of the most desirable products on the market and users tend to keep them at home and in the office for a long time.

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The Last Lecture: Really Achieving Your Childhood Dreams

Posted by Administrator On March - 17 - 2009Comments Off

On September 18, 2007, computer science professor Randy Pausch stepped in front of an audience of 400 people at Carnegie Mellon University to deliver a last lecture called “Really Achieving Your Childhood Dreams.” With slides of his CT scans beaming out to the audience, Randy told his audience about the cancer that is devouring his pancreas and that will claim his life in a matter of months. On the stage that day, Randy was youthful, energetic, handsome, often cheerfully, darkly funny. He seemed invincible. But this was a brief moment, as he himself acknowledged. Read the rest of this entry »